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Mountain True Presents




Asheville, NC – Michael Franti & Spearhead return to Asheville on Friday, July 27 to headline the Riverkeeper Beer Series at the Salvage Station for the second year in a row. The show is presented by MountainTrue and 98.1 The River, with proceeds supporting the work of the French Broad Riverkeeper – a MountainTrue program that serves as the primary protector and watchdog of the French Broad River Watershed.


“Michael Franti & Spearhead brought such amazing energy to Asheville last year that it was a no-brainer to bring him back for this year’s French Broad Riverkeeper Concert,” says French Broad Riverkeeper Hartwell Carson. “Asheville loves Michael and he seems to love us back. Last year he took a surprise tubing float down the French Broad before jumping on stage.”


Michael Franti is a world-renowned musician, filmmaker, and humanitarian who is recognized as a pioneering force in the music industry. Franti believes in using music as a vehicle for positive change and is revered for his energetic live shows, political activism, worldwide philanthropy efforts and authentic connection to his global fan base known as the SOULROCKER FAM.


Michael Franti is the headliner for the Riverkeeper Beer Series that is presented by Asheville GreenWorks and MountainTrue. The beer series includes a series of river cleanups, floats and concerts. Come out for a river cleanup or float during the day and stick around for a special beer release and after-party. There will also be prizes from the Asheville Gear Builders for most trash collected, weirdest trash, and a host of other prizes. Come join the fun this summer at each of these breweries:


  • April 21 – Cleanup of the French Broad River in Henderson County with beer release party Sanctuary Brewing Company.

  • May 20 –  Cleanup of the French Broad River and Asheville area streams with New Belgium Brewing Company and Asheville Greenworks. After-party at New Belgium Brewing Company.

  • June 2 –  Cleanup of the Swannanoa River with beer release party at the Wedge at Foundation.

  • June 28 – Cleanup of the French Broad River with beer release party at Wicked Weed.

  • July 21 – Cleanup of the Swannanoa River with beer release party at the Catawba Brewing in Biltmore Village.

  • July 27 – Michael Franti & Spearhead Concert at the Salvage Station.

  • August 25 – Cleanup of the French Broad River and Hominy Creek with a beer release party at French Broad Outfitters, featuring a tap takeover by HiWire Brewing and live music (artist TBD).

  • September 8 – Cleanup of the French Broad River with an afterparty and concert at Sierra Nevada Brewery.

  • September 15 – Cruise Then Brews Paddle with Headwaters Outfitters. Paddle down the French Broad River in Transylvania County followed by a beer release party at Oskar Blues Brewing.


Visit to register and for more information on the Riverkeeper Beer Series events.


Tickets: On sale at the Salvage Station or online at for Michael Franti on Wednesday March 28 at 10am for Michael Franti fan club members and will go on sale to the public on Friday March 30 at 10am. General admission tickets are $33.50 and include a download of Franti’s new album. VIP tickets are $110 and include a VIP party from 5:00pm - 7:00pm including a full catered meal, drinks, a VIP viewing area with a private bar and an appearance by Michael Franti. **THIS IS NOT THE SAME THING AS MICHAEL FRANTI’S VIP UPGRADE.**



The Riverkeeper Series is sponsored by MountainTrue, Asheville GreenWorks, 98.1The River and French Broad Outfitters. Other sponsors include The Wedge Brewery, Wicked Weed Brewery, New Belgium Brewery, Sierra Nevada Brewery, Oskar Blues Brewery, Sanctuary Brewery, Catawba Brewery, WNC Magazine, MountainXpress, and Recover Brands.


MountainTrue champions resilient forests, clean waters and healthy communities in our region. We engage in policy advocacy at all levels of government, local project advocacy and on-the-ground environmental restoration projects. Primary program areas include public lands, water quality, clean energy, land use/transportation and citizen engagement. We are also home to Riverkeepers for the French Broad, Watauga, Green and Broad Rivers, who are the primary defenders and spokespeople for these waterways. For more information:


Asheville GreenWorks: inspire, equip and mobilize individuals and communities to take care of the places we love to live.

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Earlier Event: July 25
Another Country
Later Event: July 27
Magic Beans